The Story Behind EQUARE
When we founded EQUARE, we didn’t just want to build another property platform; we wanted to establish a brand-new standard of transactional fairness.
Interactive Breakdown
Anatomy of the Name
Hover or tap on either section of our name to see the corresponding design pillar
"EQUARE is the literal fusion of our two founding pillars: Equality and Real Estate (RE)."
EQUA: Equality as a Foundation
The "Equa" in our name stands for equality. We believe that every user deserves a level playing field. Transparency is the only way to build that level playing field in real estate.
RE: The Domain We Transform
"RE" is the heartbeat of our industry: Real Estate. By attaching "RE" to "Equal," we are signaling our intent to weave fairness into the very fabric of property transactions.
Solving the
"Buyside Burden"
One of the primary reasons for EQUARE’s existence is to alleviate the heavy burden traditionally placed on the buyside of a transaction. The buyer's journey is often fraught with friction. Equare aims to eliminate this friction through immediate transparency.
By prioritizing the transparency of the deal from the very beginning, we construct property sales that are:
Quicker
Reducing negotiations and back-and-forth through upfront incentive documentation.
More Efficient
Utilizing secure document vaults to get disclosures to the right people instantly.
Corporate Promise
Equality
"EQUARE is more than a platform. It is a commitment to empowering the user, one transaction at a time."